Monday, 11 August 2014

Unquote: incisive Adbrain

I would like to post here today an article in the Private Equity and Business Deals Media publication Unquote, which is another Incisive Media Publication. This entry is about Venture Capital funding of Advertising Technology Company Adbrain and its recent rounds of seed funding.

'' London-based advertising technology platform Adbrain has raised a $7.5m series-A funding round led by Octopus Investments.
Existing backer Notion Capital also participated in the round. The VC led the firm's $1.5m seed funding round in June 2013, with support from angel investors.
Adbrain will use the funding to accelerate its expansion in the US and Europe and to boost its recruitment programme.
Founded in 2013 and based in London, Adbrain is an advertising technology company that provides users with customer data. The firm launched its beta platform in February 2014 and counts M&C Saatchi Mobile, Annalect and The Exchange Lab among its client base.
Frederic Lardieg is a member of the venture team at Octopus and worked on the deal. Gareth Davies is CEO of Adbrain.''
DEAL - Expansion
VALUE - $7.5m
SECTOR - Software
FOUNDED - 2013''